OUR TEAM

Leadership & Vision

About
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360ONE, LLC

Jeff Rodríguez,
CIMA®, CFP®, AIF®

President

Mr. Rodriguez holds the following designations:

Certified Investment Management Analyst CIMA®

  • Administered by The Investments and Wealth Institute

Certified Financial Planner CFP®

  • Administered by the Certified Financial Planning Board of Standards

Accredited Investment Fiduciary AIF®

  • Administered by the Center for Fiduciary Studies

Areas of Focus:

  • Institutional Investment Management
  • Financial Planning
  • Financial Analysis

Jeffrey Rodríguez has over a decade of experience advising institutional investors, community-based financial institutions, and multi-generational families across Puerto Rico and the United States. He is known for translating complex financial concepts into clear, actionable strategies for boards, committees, leadership teams, and families.

Licenses & Registrations:

  • Series 7 – General Securities Representative (FINRA)
  • Series 24 – General Securities Principal (FINRA)
  • Series 66 – Investment Adviser Representative (NASAA)

Professional Designations:

  • CIMA® – Advanced investment management, portfolio construction, and institutional best practices
  • CFP® – Comprehensive financial planning with a client-first, fiduciary standard
  • AIF® – Fiduciary responsibility and disciplined investment oversight
  • Jeffrey Rodríguez brings more than a decade of experience serving institutional investors, community-based financial institutions, and multi-generational families across Puerto Rico and the United States.
  • His expertise in institutional investment management, policy oversight, and financial planning guides 360ONE’s mission of delivering disciplined, transparent, and high-quality advisory solutions.
  • Jeffrey is recognized for his ability to translate complex financial concepts into actionable strategies for boards, committees, leadership teams, and families.
360ONE, LLC

José Santiago

Retirement Plan Director

Joshe's main focus is to collaborate with the institution in the evaluation of prudent and adequate management of the retirement plan. Qualified plans are subject to rigorous regulations, and we are subject to a fiduciary standard which requires that all relevant decisions must be in the best interest of the participants.

José Santiago supports institutional clients in the prudent and compliant management of retirement plans. He works closely with plan sponsors, committees, and service providers to help ensure qualified plans operate in accordance with applicable regulatory requirements and fiduciary standards.

With deep experience in retirement plan oversight, José focuses on aligning plan design, investment options, and governance practices with the best interests of plan participants.

Licenses & Registrations:

  • Series 7 – General Securities Representative (FINRA)
  • Series 24 – General Securities Principal (FINRA)
  • Series 6 – Investment Companies and Variable Contracts (FINRA)

Supports institutions in the prudent and compliant management of retirement plans.

  • José collaborates closely with institutional clients in evaluating the prudent and compliant management of retirement plans.
  • With deep knowledge of regulatory requirements, he ensures that qualified plans operate under fiduciary standards and that all decisions align with the best interests of plan participants.

About
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About
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Branch Office Administrator

Nazelin Lugo

Nazelin has a vast professional experience having worked in Puerto Rico for Popular Bank, Oriental Bank and FirstBank where she held managerial positions in a period of over 20 years. She also collaborated in sales, operations, service, compliance and with the mortgage department. Nazelin is a vital piece of our operation as she facilitates the client engagements, marketing efforts and personnel compliance with B Riley's firm policies.

Brings over 20 years of financial industry experience, supporting client service, operations, and compliance.

  • She has served in leadership roles across operations, service, compliance, and mortgage banking.
  • She plays a critical role in coordinating client engagements, marketing efforts, and administrative support while ensuring compliance with firm and regulatory requirements.

Brings over 20 years of financial industry experience, supporting client service, operations, and compliance.

  • She has served in leadership roles across operations, service, compliance, and mortgage banking.
  • She plays a critical role in coordinating client engagements, marketing efforts, and administrative support while ensuring compliance with firm and regulatory requirements.

About
360ne

President

Jeffrey Rodríguez, CIMA®, CFP®, AIF®

Mr. Rodriguez holds the following designations:
Certified Investment Management Analyst CIMA®
  • Administered by The Investments and Wealth Institute
Certified Financial Planner CFP®
  • Administered by the Certified Financial Planning Board of Standards
Accredited Investment Fiduciary AIF®
  • Administered by the Center for Fiduciary Studies
  • Institutional Investment Management
  • Comprehensive Financial Planning
  • Financial Analysis
About
360ne

Director Retirement Plan Spacialist

Jose Santiago (Joche)

360 Retirement Solutions was created with the purpose of collaborating with credit unions in the evaluation and prudent and adequate management of the retirement plan. The plans are subject to rigorous regulations and a duty of fiduciation which requires that all relevant decision making must be in the best interest of the participants.

About
360ne

Relations Manager

Heidi A. Morales Colón

Heidi A. Morales Colón was born in Caguas, Puerto Rico in 1997. From a very young age she was related to the Credit Union Movement. In 2015, she was part of the founding group of the Youth Committee of the Cabo Rojo’s Credit Union. She was a member of the university Honor Roll, of the Accounting Students Association and the Eta Gamma Delta Sorority. Heidi received her BBA in Accounting with a Minor in Human Resources in 2020 from the University of Puerto Rico in Mayagüez. From a young age at school and later as a member of the Sorority, she participated in volunteer activities such as visits and donations to the Children's Hospital in Puerto Rico, the Jesus de Nazaret Children's Home and Portal de Amor and providing aid to the victims of Hurricane Maria and the earthquakes in Puerto Rico, among others similar activities. From 2020 to 2022 she worked in the Laja’s Credit Union as Human Resources Manager. In 2022 she started working as an Administrative and Marketing Associate in 360 One Wealth + Capital Advisor.

360ne

Client Service Associate

Irena Puerta

Graduated with honors from the University of South Florida with a BA in Finance. My goals are to expand my knowledge and continue my education with a master's degree in related with finance. Similarly, I would like to pursue certifications as a Certified Financial Planner (CFP) or Certified Investment Management Analyst (CIMA).

COMPLIANCE, FIDUCIARY DUTY & ETHICAL STANDARDS

360ONE—through San Blas Securities and San Blas Advisory—operates with strict adherence to regulatory requirements under FINRA, the SEC, and applicable state authorities.

  • We maintain a fiduciary standard in our advisory relationships, ensuring transparency, alignment with client objectives, and disciplined oversight of investment strategies.
  • We are committed to ethical practices, full disclosure, and the highest level of client service.
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